Infographics are the latest “big thing” on the Internet. Although they date back to the 17th century, the advent of social media and websites dedicated to developing quick and easy graphics has seen an explosion of them all over the Web. Since 2007, in fact, the use of visualised information has increased by over 9000% [Google trends]. You can find an infographic to cover almost any topic from what people eat for breakfast around the world to what each country in the world is a leader in. The amount of information which can be conveyed by an Infographic is immense, but more importantly, it can quickly be assimilated by the brain and absorbed. This makes Infographics a very powerful medium.
For businesses, Infographics are a highly engaging way to present content to your audience. However it is important to remember the purpose of the graphic and not to get side-tracked too much by the bells and whistles. In marketing, Infographics should be used as a tool to tempt potential new clients and hook them in to your website or persuade them to find out more information. Above all they should be eye-catching so that people want to read them, and share them, and find out more about you and your business.
Within an established business they can also be useful for disseminating information to employees about the advantages of a new project implementation, or strategy for the organisation’s future. The amount of data an Infographic can convey in a short space of time is useful for getting the message out about what might otherwise be complex information.
Infographics are a powerful tool, and although some may see them as a “fad”, they may well have a role to play in your organisation’s marketing or communication strategies.